Week 10 - Review of Mixmag in the language style it is written in

Mixmag has about 37 adverts in a monthly mag which holds roughly about 154 pages. The majority of the ads are music based, and never is seen an advert in Mixmag which is advertising a product such as a car, alcoholic drink, or clothing brand much like other mags do. The type that you’ll find are up and coming festival ads, clubs across the UK, club events, compilation albums, and singles. Visibly Mixmag have a strict advertising policy going on. A lot of the content has interviews with artists and DJs, big talks on raves, gigs and festivals in hand, even a section consisting of several pages long about fashion. The mag has info on all the top dance and trance clubs across London town with their address and contact details to get hold of them. In all, Mixmag is for the hardcore dance fan, or even someone who is in the business, whether it be DJing or promotions. It doesn’t dispute the fact that girls cannot grab this mag but primarily it seems to be situated for an audience of males 25 plus, seeing as a percentage of more males take part in and have more of an interest in this genre of music. To improve Mixmag more can be done on the music that is more commercial and known to an amateur dance fan as well as having that of the underground scene, then those will not feel daunted to pick up such a big mag and read it.